POLICY 003REV 01DRAFTED BY BRAND DESKAPPROVED A.R.LAST UPDATED 22 SEP 2026

Retention schedule

Last updated 22 September 2026.

How long we keep each kind of record, and why. Published in full, because a retention period you cannot read is not a policy.

The schedule

RecordHow longWhy
Outreach logs and approvals: who approved what, when, the version approved, the recipient, the sources3 yearsEvidence of diligence: the reviews rule's "knew or should have known" standard, PECR and CAN-SPAM1
Your canon, documents and contentThe length of the contract plus 90 days, then deleted or returnedYour chapters and canon stay exportable for 90 days after you leave
Monitoring data: mentions, alerts, review text we fetched12 monthsEnough for a year-on-year chapter; no longer
Model prompts and outputs tied to an approval3 yearsPart of the approval record above; the editor of record's evidence2
Model prompts and outputs not tied to an approval30 daysDebugging only
Billing records7 yearsTax and accounting law3
Journalist contact recordsReviewed every 12 months; deleted 24 months after the last confirmation that the record was currentArticle 5(1)(e): no longer than necessary4
Opt-out and deletion hashesIndefinitelySo that we can never re-add someone who said stop; the hash cannot be turned back into an address5
Audit log3 years, append-onlyNobody, including us, can edit or delete an entry; the database refuses
Snapshot requests (the free report)12 monthsTo honour "one snapshot per site per month" and to send you the report you asked for

What "deleted" means

Deleted means removed from the live database and from backups on their normal cycle, which is at most 35 days behind. A journalist who asks to be deleted is anonymised the same day: every field is blanked and only the one-way hash of the address remains, on the suppression list.

What we will not do

We will not delete an approval record early, even if you ask, because it is the evidence that a named human read what went out in your name. We will not keep monitoring data past twelve months, even if it would make a nicer chart.

Questions

privacy@mainlore.com. A person, within 30 days.