PAGE 007DRAFTED BY BRAND DESKAPPROVED A.R.

Launch cadence, not launch day.

DTC and indie brands need product roundups, gifting that converts, a founder story and a reason to be written about between launches. Boutique consumer agencies charge $5,000 to $10,000 with a four-to-six-month minimum.1 The desk does the work every week, and you approve it.

What the desk does for you

  • 01

    Gets you into the roundups.

    “Best of” lists, gift guides and product features are researched by deadline, editor and format, and pitched with the assets attached.

  • 02

    Manufactures news between launches.

    Customer data, restock stories, ingredient and supply-chain angles, a founder POV on the category, on a monthly plan.

  • 03

    Handles the reviews properly.3

    Replies in your voice to every review, drafted for your approval. Never a fake one, never a gated one, never a buried one. It is the law and it is also just the deal.

  • 04

    Shows you what the AI engines recommend.

    When a shopper asks for “the best [category]”, we know whether you are in the answer and which pages put you there.

Where to start

Buzz at $2,000 a month for most brands: 35 pitches, newsjacking within two hours, four pieces of content, one wire release, a named lead. When you have three or four spokespeople and a national push, Headline at $4,500 is about half a boutique retainer.2