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Prices on the page

Month to month. No six-month lock-in. No "scope" email in month three. Wire fees shown at cost plus 15%, not buried in "distribution". For the whole page, one anchor: a boutique agency charges $3,000 to $10,000 a month for two to four pitches.1

Which plan? Two questions.

How many people are worth quoting?
Have you already had a bad week in the press?

Four plans

PRICE LIST 001REV 03DRAFTED BY BRAND DESKAPPROVED A.R.

Debut

Your first chapter.

$600 a month$6,000 a year (2 months free)

15 pitches a month, each with one follow-up

For
Solo founders, creators, pre-seed brands and small practices with one person to quote.

  • 1 brand, 1 spokesperson
  • Daily monitoring and a morning brief
  • Up to 15 researched pitches a month, each with one follow-up
  • Inbound journalist requests matched and answered in your voice, for your approval
  • A living press page
  • The Friday chapter
  • A monthly AI-answer snapshot
  • Draft-first, one-click approvals

The human
You approve. Our editor spot-checks behind you and holds office hours every week.

A solo publicist starts at $1,500 a month for one or two releases and a call.2

First Chapter
A held number of Debut seats each month for first-time founders. The count is published when it is real; until then it reads not yet.

CANCEL ANYTIME30-DAY MONEY-BACK
Start DebutTry it in draft mode for 14 days, no card

PRICE LIST 001REV 03DRAFTED BY BRAND DESKAPPROVED A.R.MOST PEOPLE START HERE

Buzz

A whole desk, with a name on it.

$2,000 a month$20,000 a year (2 months free)

35 pitches a month, each with one follow-up

For
Seed to Series A, DTC and consumer brands, anyone launching more than once a year.

  • Everything in Debut
  • Up to 2 brands or spokespeople
  • 35 pitches a month, each with one follow-up
  • Newsjacking alerts with a drafted response inside two hours
  • A monthly angle plan
  • 4 pieces a month: releases, bylines, founder posts
  • Podcast and newsletter pitching
  • One wire release a month included (EIN Presswire class)
  • AI-answer monitoring on 25 prompts, weekly

The human
A named lead. A 30-minute call every week. She signs off every pitch before it sends.

A boutique agency charges $3,000 to $10,000 a month for two to four pitches. This is 35.1

CANCEL ANYTIME30-DAY MONEY-BACKACTIVITY SLA
Start Buzz

PRICE LIST 001REV 03DRAFTED BY BRAND DESKAPPROVED A.R.

Headline

Tier one, on the record.

$4,500 a month$45,000 a year (2 months free)

60 pitches a month, each with one follow-up

For
Series A and B, scaling DTC, anyone with three or four people worth quoting and a reason to be in national press.

  • Everything in Buzz
  • Up to 4 brands or spokespeople
  • 60 pitches a month, each with one follow-up
  • Tier-one and broadcast targeting
  • An interview brief and media-training prep before every call
  • Awards and speaking submissions, up to 4 a month, entry fees at cost
  • Crisis readiness: holding statements, a playbook, a human within 30 minutes in business hours
  • AI-answer monitoring across every engine, daily, with a quarterly audit

The human
A senior lead. Strategy every other week. Same rule: her name on every send.

About half a boutique retainer, for fifteen to thirty times the pitches, plus the crisis desk agencies bill separately.1

CANCEL ANYTIME30-DAY MONEY-BACKACTIVITY SLA90-DAY COVERAGE CREDIT
Start Headline

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Situation Room

For the week you hoped would not come.

from $8,000 a month3-month minimum

100 pitches a month, each with one follow-up

For
Multi-brand or regulated companies, listed companies, and any brand already in a bad news cycle.

  • Everything in Headline
  • A 24/7 hotline: a human acknowledges within 30 minutes, any hour; a holding statement on the desk within two
  • 4 banked crisis hours a month
  • A dark site and a statement library, built on a calm day
  • Executive and board reporting
  • AI-narrative watch across ChatGPT, Claude, Gemini and Perplexity, reported weekly
  • Two named approvers on every public statement
  • SSO and data-handling terms

The human
A senior lead and a crisis lead on a real rota. Someone answers at 3am, and it is a person.

Fees
Activation $5,000 per incident. $300 an hour beyond your banked hours.

For scale, crisis specialists bill $400 to $1,000 an hour, and readiness retainers alone run $2,000 to $15,000 a month before anything happens.4

3-MONTH MINIMUMCUSTOM TERMSNO ANNUAL DISCOUNT
Talk to us

Add-ons

Any plan, any month, off again from settings.

Add-ons
Add-onPriceWhat it is
Crisis hotline$750 a month30-minute human acknowledgement, pre-drafted statements, 2 banked hours. $2,500 per activation, $300 an hour beyond the bank.
AI-answer reputation audit$1,500 onceWhat ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews say about you, why, which pages they cite, and the fix plan.
AI-answer monitoring$250 a monthThe audit, kept current. Included on Buzz and above.
Pitch pack$40025 more researched pitches this month, same rules.
Extra brand or spokesperson$300 a monthOne more voice on your canon.
Podcast tour$900Ten shows pitched or booked, with prep notes for each.
Founder ghostwriting$600 a monthEight posts a month in your voice, from your canon, with receipts.

Wire fees, shown

Agencies bury wire fees inside "distribution" and mark them up in the dark. We show the wire's own price and our 15% handling on the same line. You pick the wire. Their prices are theirs and change; this table updates when they do.7 Last checked 22 September 2026.56

Wire fees, shown
WireWire's priceOur handling (15%)What you pay
EIN Presswire, single release$149$22$171
EIN Presswire, 6 releases$499$75$574
EIN Presswire, 15 releases$999$150$1,149
PR Newswire, 600 words with photo~$1,620 plus $195 annual membership~$272~$2,087
Business Wire, comparable release~$1,575~$236~$1,811

One EIN Presswire-class release a month is already included on Buzz and above. A wire is a delivery mechanism, not coverage; we will tell you when you do not need one.

Annual: pay for ten, get twelve

Two months free on Debut, Buzz and Headline. Not on Situation Room, which already carries a minimum. Monthly stays the default because the absence of a lock-in is the point.

We will never guarantee a headline. Anyone who does is selling ads.

A guaranteed placement is, by definition, a paid one, and a paid one has to be labelled as advertising, and the AI engines weigh it accordingly. So we guarantee the things we control.8

We will never guarantee a headline. Anyone who does is selling ads.
GuaranteeWhat it means
30-day money-backCancel in your first month on Debut, Buzz or Headline and we refund it. No form, no call.
Activity SLAIf we miss your plan's pitch volume or its response times in a month, that month is free.
90-day coverage creditOn Headline and above: if nothing earned runs in your first ninety days, month four is half price.
No pay-to-play, everIf a placement is paid, it is labelled. We do not sell you "guaranteed" coverage from a contributor network and call it press.

Against a retainer

A freelance publicist: $1,500 to $3,500 a month, one or two releases, a monthly call. A boutique agency: $3,000 to $10,000, two to four pitches, a four-to-six-month minimum, wire fees on top, juniors doing the work after the senior did the pitch. Buzz is $2,000, 35 pitches, one wire release included, a named lead on every send, and you can leave next month. We would rather earn month seven than contract for it.213

What is never on the invoice

  • Pay-to-play placements
  • Fake or incentivised reviews
  • Bought followers
  • Undisclosed Wikipedia edits
  • Blasts
  • A six-month minimum on anything below Situation Room
  • Hidden wire markups
  • A "scope" conversation in month three

Pricing FAQ

What counts as a pitch?
One email, to one named journalist, about one angle, personalised to something they wrote, with one follow-up three or more days later. A follow-up is not a second pitch. A blast is not a pitch, and we cannot send one; the system refuses more than 25 near-identical bodies.
What happens if you miss the numbers?
That month is free. The activity SLA covers your plan's pitch volume and its response times. It does not cover coverage, because we cannot control an editor, and we will not pretend to.
What is in the wire pass-through?
The wire's list price plus 15% for handling: formatting, compliance check, upload, and the receipt in your chapter. It is shown in the table above and on every invoice as two lines. If you would rather buy the wire yourself, do; we will still write the release.
Can I change plans mid-month?
Up, any time, prorated from that day. Down, from the next billing date. Cancel from settings; it takes effect at the end of the month you have paid for, and your chapters and canon stay exportable for ninety days.
Why does Situation Room have a minimum?
Because a 30-minute acknowledgement at 3am means a person is awake at 3am. We hire and roster for it, and we cannot do that a month at a time.
Does the money-back cover everything?
Your first month's plan fee on Debut, Buzz or Headline, in full, if you cancel within thirty days. Wire fees already paid to a wire and award entry fees already paid to an awards body are pass-throughs and are not refundable, because they left the building.
Start with the free snapshotTalk to a human about Situation Room